Understand The Background Of Pink Tax Now

Pink Tax is applicable for female consumers, but i’m not sure if they are aware of the concept.

Are you too paying tax silently?

Let’s find out!

To know if you’re paying the tax, answer a few questions :

Are you a woman?

Do you buy women’s products like feminine hygiene items, women’s clothing, women’s razors, women’s body wash?

If you answered “Yes” to any of those questions, then you are indeed paying the tax.

As per Investopedia : Pink Tax is a price discrepancy that calls out products and services marketed to women that cost more than identical or nearly identical versions marketed to men.

This is not exclusive to India; in capitalist economies all over the world, women pay more for goods and services than men.

This price differential is called ‘Pink Tax’, or more appropriately called ‘gender tax’.

Pink Tax in consumer products

Is It A Real Tax?

The pink tax is not an actual tax.

When a company sells a pink product (the female version) for more than a blue product (the male version), the additional revenue from the pink product does not go to the government.

Pink Tax Illustration

Following goods and services have a component of Pink Tax :


1. Clothes

2. Dry Cleaning Service

3. Self Care Products

4. Toys

5. Vehicle Repair Service

6. Salon Service

This tax, however, doesn’t stop at just personal care products.

According to a survey conducted by the World Economic Forum, old age care for women is 8% more expensive.

Is Pink Tax a matter of concern?

Let’s face it.

The gender gap exists and it’s real.

Women earn less than men and coupled with having to pay more for every little product or service, will just end up making us, women, poorer in the end.

Whether it is our cities or professions or marketplaces online and offline, there is no doubt that women are paying more than men to access and use similar goods and services.

Yet, gender tax is not yet an issue that causes outrage among women, even educated and gender-sensitive ones.

What are the solutions?
Combating Pink Tax
  • One way to beat this is to not fall for packaging that dresses products in a pretty shade of pink to get your attention. Go for generic versions instead, especially if the difference or advantage is not huge.

  • Opt for smarter, tailor-made investment options. It’s just not necessary, but it’s a crucial piece of the puzzle.

  • Talk about it, create awareness and induce a non-pink tax movement in the consumer centric world. This shall create pressure on industries, who started this concept in the first place.
Bottom Line

With the International Women’s Day held just a few days ago, it is imperative that brands and marketers actually get to the bottom of real-world problems faced by women instead of softening the blow with gimmicky discounts and offers once a year.

Despite living in the 21st century and having proved their caliber time and again by shattering various glass ceilings, women do not need an invisible cost to reduce them to the status of the “weaker sex”

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