Why Ikigai Book Has Been So Popular Till Now?

Ikigai refers to the reason we get up in the morning.

Ikigai gently unlocks simple secrets we can all use to live long, meaningful, happy lives.

I read the Ikigai Book in January 2020,  a month before the complete lockdown started in India.

The fact that Japan has always fascinated me as travel destination, had been my reason to order the hardcover copy of Ikigai.

Having a purpose in life is so important in Japanese culture that our idea of retirement simply doesn’t exist there.

”We find our ikigai by concentrating on what is important, rather than what’s urgent. By constantly keeping an eye on what feels good, we are able to discover what our passion is.”- Mundo Urano.

5 Reasons you should buy Ikigai Book Right Away!

A perfect family bookshelf as sourced from Google

1. Your go to Life Advice Book!

One of the common traditions between families is how wise habits and advice is passed on from one generation to other.

Ikigai Book contains wise life advice, systemically distributed between different chapters of the book.

Some Wise Life Advice as per Ikigai :

  • The concept of Resilience is well explained in the Book as it’s of utmost significance for the people of Japan.
  • The concept of Wabi-Sabi : The discovery of Beauty in Imperfection is one of the important pillar of Ikigai.
  • Everything can be taken from a man but except the freedom choose one’s attitude in any given set of circumstances.

2. Learning Longevity from the people of Japan

The concept of longevity is not discussed unlike global debates and discussions on politics and real estate.

It’s imperative to have a conversation with your loved ones on this pillar of Ikigai.

The book has shared interviews of supercentenarians from the Island of Okinawa (The Land of Immortals), Japan.

One can easily extract deep insights from these interviews.

In order to live a long and fulfilled life it becomes essential to embrace a wise and healthy lifestyle as led by the people of Japan.

Few excerpts from the interviews –

“Eat and sleep and you’ll live a long time. You have to learn to relax” – Misao Okawa (117 years)

“I’ve never eaten meat in my life” – Maria Capovilla (116 years)

“Everything’s fine” – Jeanne Calment (122 years)

If you keep your mind and body busy, you’ll be around  long time” – Walter Breuning (114 years)

3. Understanding “Your Flow” Ikigai Style

Flow : The state in which people are so involved in an activity that nothing else seems to matter; the experience itself is so enjoyable that people will do it even at great cost, for the sheer sake of doing it.

Perpetually caught up in the epidemic of multitasking and long screen hours, Ikigai Book emphasizes the need to eliminate this spiral from our lifestyle.

Finding “Your Flow” helps in overcoming this struggle.

Imagine a dedicated 30-60 minutes everyday of enjoying an activity you love doing without any interruption.

Following such a regime helps in natural production of Dopamine in our bodies on a regular basis.

After reading Ikigai book, one can identify about which activity helps you get into “your own flow.”

4. Learn to implement “Slow Living” as practiced in Japan

“Slow down and everything you are chasing will come around and catch you – JOHN DE PAOLA”

The concept of slow living has been observed quite significant for the people of Okinawa.

From relishing every bite of food to enjoying gentle movements throughout the day to making time to pray or meditate to just finding your flow each day is a bird’s eye view of the lifestyle in Okinawa.

If a book simply helps you and your family members live mindfully each day, then it must be treasured for a lifetime.

5. The right book to understand the concept of Existential Crisis and Stress

Existential Crisis is typical of modern societies in which people do what they are told to do, or what others do, instead of doing what they actually want to do.”

While, stress can be positive too but today we’re witnessing how chronic stress is becoming a part of people’s regular life.

It is important to ensure that all of us are aware of these concepts and we are taking concrete steps to take care of our physical as well as mental health.

Ikigai Book also mentions that those who give up the things they love doing tend to lose their purpose in life.

It is inevitable to keep doing things of value, making progress, bringing beauty or utility to others, helping, and shaping the world around you, even after your ‘official’ professional activity has ended.

Ikigai Meaning : Source Google

If we can collectively understand and adapt these cardinal rules of Ikigai in our lives, the world will be a better place in no time.

Have you read the Ikigai Book yet? We hope you plan to read it soon!

Let us know your thoughts about this book in the comments below!

You can purchase your copy of Ikigai from Amazon or Flipkart.


  1. Hi there! This blog post could not be written much better!
    Reading through this post reminds me of my previous roommate!
    He always kept preaching about this. I am going to forward this article to
    him. Fairly certain he will have a great read.
    I appreciate you for sharing!

  2. I have bought hardcover copy after seeing your post in Instagram and I cant wait to read it. This post gives kind of insights about the book. Nice review.

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